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2023, Real Estate

DISCIPLINE       Brand Positioning Strategy, Logo Development,  Visual Identity, Social Media,

AB Home is a subsidiary of AB Land, concentrating as a property management company with a core focus on bringing life to properties and creating enriched communities.

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The Objective

The goal of the project was to create an end-to-end branding that is still derivative of the existing AB Land logo to not stray too far from the parent company, but also add a modern and contemporary touch as the main target audience is skewed towards younger audiences.

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The Solution

In addition to a brand positioning strategy before the actual creative process, we revamped their whole logo, brand identity, and social media assets with a much more modern and contemporary version of their existing logo. We stuck with their brand colors for familiarity but added simple gradients, icons, and brand imagery that are in line with their brand positioning.

Social Media