DISCIPLINE       Logo Development, Brand Identity, Branding Materials

AKAR is a sports and nutrition platform that offers research-based, quality driven supplements as well as a dedicated team of experts to help whenever you need.

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The Objective

Create an end-to-end branding that is rooted in simplicity yet strong and friendly as they would like to be perceived as the “cool big brother” brand. It has to look approachable yet also safe, confident and trustworthy.

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The Solution

Playing on the brand name itself which translates to “roots” we created a logo with a strong typeface with an icon logo of deep roots, symbolizing deep-rooted expertise and knowledge in sports and nutrition. We also created a brand identity and look & feel that is overall simple yet very approachable, neutral, and modern. The use of darker colors and black and white moods contribute to emotions of safety, confidence, and trustworthiness.