Algo is a news-based outlet focusing on financial news driven by data who pride themselves in being credible and up to date. The company is the next generation news platform specifically designed entirely around data and AI to achieve targeted and customized content for each reader.

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The Objective

The team at Algo came to us for help creating a whole brand identity, from initial logo, colors, visual identity and applications of said identity to social media, and other brand expressions.

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The Solution

We created a logo that is minimalistic and sleek paired with a violet and blue gradient for a serious and corporate look yet will stand out from other competitors. We felt that a bold identity is needed for this company to look modern and professional. Taken from the secondary logo itself, we manipulated it and created a supergraphic to tie the whole brand together. The design is created based on news and data that is appealing to the younger crowd and yet still resonated with everyone keen on financial news.