Arkana Ventures is an up and coming venture capital in Jakarta. They focus closely on collaboration, working together, and teamwork. The name Arkana means leader and pillar in the nation.

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The Objective

Arkana wanted to create a brand identity including logo, colors, supergraphics and brand expressions. They want the brand to be modern, sleek, and corporate but still relatable.

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The Solution

The team at Minamana created a logo that is minimalistic paired with blue gradient for a corporate look. We then created a visual identity based on the logo itself, both for the supergraphics and patterns. The team focuses on vector treatments and minimalistic letterings and typeface to create this corporate yet modern look.