[Bi] is a modern fashion house that reimagines the art of batik. With a mission to make batik as an everyday, modern clothing, Bi Batik wanted to instill local Indonesian pride, creating trendy pieces produced by local artists around Indonesia.

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The Objective

Rebranding from their existing logo to make it more modern and young. From logo development to visual identity to branding materials such as thank you cards, and clothing tags, [Bi] Batik wanted something new and relatable.

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The Solution

The team at Minamana focused on creating a simple yet memorable and bold logo for [Bi] Batik. We still kept similar colors and made sure the meaning was not diluted from their previous logo. We kept the logo butterfly from their existing logo but made it modern and friendly with the rounded, thicker edges. The typeface was changed to sans serif to give it a minimalistic and temporary look. Scroll to the bottom of this page to see what their logo looked like.