Bakso Lapangan Tembak Senayan is one of the pioneers of the famous and signature Indonesian dish that is Bakso. Founded in 1972, it has grown into one of the largest and most legendary Bakso chain restaurants in Indonesia.

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The Objective

We were challenged to modernize this legendary brand yet keep its iconic elements in a way that is more appealing to today’s audiences through new packaging. One of our tasks was also to create the social media content for Bakso Lapangan Tembak Senayan To Go which was an extension of the brand created in the midst of the pandemic in order to facilitate the new normal.

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The Solution

We created a new brand identity utilizing its existing colors and new geometric elements in order to refresh the brand’s look and feel while still keeping its iconic logo. We aimed for a more vibrant and fun look in order to give it an exciting new look. We’ve also created information and product-oriented content for its social media that still aligns with the new brand identity.