DISCIPLINE       Logo Development, Brand Identity, Branding Materials

Do.lan is a kids toys local brand aims to design and manufacture wooden toys product, using responsibly-sourced wood and non-toxic paint. Their products are characterized by its educational and open-ended yet aesthetic toys, which are both fun to play as well as decorative. Their commitment is to empower local artist and to produce environmentally conscious products. They embrace the beauty of imperfection. Each of their handcrafted wooden toys is unique and imperfect, they still have the natural wooden grains and the odd wood knot, and thats what makes it natural and beautiful. Just like they believe every child is unique and imperfect, and that what makes them special.

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The Objective

Create an end-to-end brand identity from logo development to visual identity to branding materials such as social media template and sticker packaging.

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The Solution

We created a logo that was created from wood grains which are closely linked to the product offering as well as an imperfect dot to go along with it to capture the beauty of imperfection as part of the brand story. We then paired it with wooden blocks, again closely linked to the product and turned it into the visual identity. We also used earth organic colors to stay consistent with the brand belief of using responsibly-sourced wood only.