PT. Jakarta Biopharmaceutical Industry (PT. JBio) is a world-class biopharmaceutical manufacturer supplying qualified vaccines to support the government of Indonesia and other developing countries. They were established in 2019 as a realization of the presidential instruction concerning the acceleration of development of the pharmaceutical and medical device industry.

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The Objective

Create an end-to-end brand identity from brand positioning & story, master logo, secondary logo and full-name logo development, logo meaning & construction, logo guidelines & usage, color composition, typeface, visual identity, along with branding materials such as business cards, company profile, stationary set, signage, presentation template, and so on.

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The Solution

We created a logo that represents JBio’s vision, mission, and company characteristics as a whole, while keeping the look corporate and professional yet modern and fresh. We utilized gradients and DNA-like patterns to complement the whole modern healthcare look. We also made sure that all branding elements are consistent across the various applications.