DISCIPLINE        Logo Development, Brand Identity, Branding Materials (Packaging Design)

Kaddo provides premium lifestyle candles and other homewares with affordable prices aimed at creating an intimate and cozy home environment. Kaddo’s candles are melting pieces of art, crafted from the finest quality wax that can transform any space.Their homewares are carefully curated to add value to your home, elevate any setting, and make your home both luxurious and inviting.

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The Objective

Create end-to-end branding that is seemingly premium yet affordable, aesthetic in nature, and captures the essence of the brand name that is “kado/gift”.

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The Solution

We created a logo, brand identity, and branding materials that uses earthy colors to exude premiumness, quality, and coziness. We also elevated a simple yet modern serif typeface with a ribbon-like element to capture the gift essence of the brand. It is overall unique yet aesthetically pleasing.