Kopi Hore is a coffee joint which launched in 2019. They specialise in locally brewed milk coffee as well as some innovative signature blends from Red Velvet Latte to Salted Caramel Latte.

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The Objective

Create an end-to-end brand identity from logo development, visual identity development, and branding collateral designs ranging from cups, cup seal, signage, menu, and so on.

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The Solution

We created a simple yet resonant and striking logo design which visualizes the word “hore” itself and the happiness that a single cup of coffee brings paired with a handwritten typeface to depict the authenticity of the coffee. We also added in monochrome illustrations as the visual identity in order to create a fun & exciting look & feel. We used this visual identity and translated it into the various branding materials.