Kosmelab, a subsidiary of J99 Corp, was founded in 2021 to improve the experience of beauty online shopping. Kosmelab’s primary focus was that women and men should feel confident and at ease when shopping for various local beauty items. Kosmelab is dedicated to meeting the individual beauty and personal needs of everyone and aims to be the top omni-retail beauty platform in Indonesia.​

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The Objective

With colors, fonts, and logo already previously established, the team at Kosmelab needed to a cohesive identity that will go along with everything they already have. The mood board included pastel colors, a science-centric visual identity, but still making it appealing for young men and women. We were also challenged to create a variety of different branding materials, including a presentation deck and company profile for them to use.

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The Solution

We come up with an identity that included different “sticker designs,” and background involving pastel gradients and grid lines, both of which can easily be used across all branding notions including social media, business cards, and also on presentation decks. We used the colors that were given but also felt the need to incorporate 2 neutral colors - black and white. We applied all these visual identity onto business cards, the company profile, and also created a guideline on how to use them on social media.