La Famille is a home bakery that specializes in baked goods, specifically milk buns and cakes. Two sisters who share a love in baking started this home bakery, selling online and on Instagram, during the pandemic and had since then rapidly grow and gained followers throughout the past two years. It has quickly become a local favorite for baked goods.

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The Objective

Our objective with the project is to create a timeless and elegant rebranding, scalable for the long run and potential offline store. The team wanted something semi-formal, but not too formal, something friendly, warm, and family-instilled.

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The Solution

The solution to capture everything that the team wanted involves us to come up with a friendly, warm concept yet still encompassing La Famille as homemade. we’ve created an original hand-lettering typeface for the wordmark logo which is classic yet modern in essence. Its familiar and down-to-earth qualities makes audiences feel at home and a deep sense of comfort with the brand.