Lee Ong’s Tea is a new and upcoming Chinese bubble tea joint in Jakarta. They bring unique flavor combinations from different tea varieties as well as signature bubble tea and matcha thirst-quenchers.

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The Objective

Create a holistic brand identity from logo development, visual identity, and branding materials which include menu, cup design, bottle design, signage, and banners. We were also challenged to create social media graphics on a monthly basis.

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The Solution

We established a traditional and oriental identity yet still keeping it modern and unique through different line illustration techniques and modern illustrations. The dragon that we’ve created symbolizes the brand name and history behind the brand itself. The dark and light red colors are also closely associated with the oriental essence of the brand.