Merci is a fashion brand with a mission to make children’s fashion accessible for everyone. They offer new and original clothing for children up to the age of 15. Their main focus while building the brand was to make sure the highest quality is given to their clients without the heavy price point.

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The Objective

Our objective with the project is to create a friendly and easy-going brand. The team wanted something red, with a handwritten font. Other than this, they left everything to us and was flexible with how we would help them develop their brand.

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The Solution

The team at Minamana created a handwritten typeface as the logo. The visual identity easily followed this style, with hand-drawn Parisian illustrations that encompass the brand as a whole. We believe the final brand identity reflected Merci's initial vision and mission, to be a friendly and down to earth brand.