The Boyfriend Helper is an event planning company specializing in relationship occasions. They specifically target boyfriends/fiancés/husbands who wants to elevate their relationship game.

 

The Objective

Capture the essence of this new-age service in a way that is minimalistic yet trendy and memorable through a logo and a supporting visual identity, to be translated into marketing collaterals.

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The Solution

We came up with a line illustration logo that captures the essence of the service itself while pairing it with more masculine colors, blocking patterns, and hand-drawn line illustrations for the visual identity in order to resonate with the male target audience.